PROJECT: VIVE HERMOSILLO
CLIENT: OCV HERMOSILLO
AGENCY: HELLO BLACK
Hermosillo is a place that takes advantage of the diversity that a city with strongly evolving roots can offer. A desert with a rich history, an ocean full of life; the result is “Vive Hermosillo”, a concept that shows a place full of warmth, shapes and colours which make it truly unique.
We set an integrated strategy from branding & design to communications. The results a solid increase of visitors from 2014 to 2016 period.