TELCEL 4GLTE

PROJECT: TELCEL 4G LTE
CLIENT: TELCEL
AGENCY: RESIDENCIA

From branding design to Integrated campaign (digital & social, tv, radio, outdoor, print, cinemas)
An integrated launch strategy for Telcel 4G LTE, positioning the campaign as the most memorable of 2013 receiving the top of mind for the new target “Millenials / Generation Z categories “. Integrated strategy and new mood for Telcel to rank as the #1 of the most valuable brands in Mexico (Interbrand 2014 study). The soundtrack “Capital Cities – Safe and Sound”of the campaign made to the Top 3 in Billboard, Spotify & radio stations charts.

 

Role: Strategy & Creative

Client: TELCEL