REXONA DETECTIVE STRIPES

PROJECT: DETECTIVE STRIPES
CLIENT: UNILEVER / REXONA FOR MEN
AGENCY: GRUPO W

The first online and interactive film for México, “Detective Stripes”, the story is a day in the life of Stripes, a detective who can’t be the coolest of his neighborhood, all because of a special problem that makes him living in frustration.

We created an integrated and omnichannel strategy for “Rexona For Men” (Unilever). The campaign was also implemented in Spain, Italy, Germany, Brazil.

The Metrics achieved growth of 20% of efficiency from 5.5% SOM to 7.5% allowing “Rexona For Men” become the 2nd top selling brand in its category in Mexico.

The campaign won as the most innovative case study at Unilever (best practice of digital), and the very first Yahoo Idea Chair for MX

> AWARDS:
– Unilver best practice
– Yahoo! Mexico Big Idea Chair (first award for México)
– FWA Site
– Cannes Lions 2009 – Shortlist
– New York Festivals 2009 – Silver
– Círculo de Oro 2009 – Gold
– IAB Conecta 2009 – Gold
– Wave Festival 2009 – Silver
– El Ojo de Iberoamérica 2009 – Silver
– El Sol 2009 – Silver
– London International Awards 2009 – Bronze
– Webby Awards 2009 – 2 finalist
– Pixel Awards 2009 – Finalist

> PUBLICATIONS
– Business Insider
– Mobile Marketeer
– Brainstorm 9

> CASE STUDY: Detective Stripes

 

Role: Strategy / Creative / Production

Client: Unilever / Rexona