REXONA WHO’S FERMIN?

PROJECT: WHO THE #@%$ IS FERMIN?
CLIENT: UNILEVER / REXONA FOR MEN
AGENCY: GRUPO W
PRODUCTION: GRUPO W / FRAMESTORE

Digital to integrated, the first digital campaign that won a digital Cannes Award for Mexico, and the #7 most rewarded digital campaign of the world (Gunn Report).

An organization ran an extensive national crusade to raise one million clicks to save Fermin. At it’s website and banners were asked to donate click to save the spirit of “living life to its fullest, and never to relinquish”, after their contribution, donors could download an authenticity certificate for their click, with a unique number. This stage was unbranded.

Until the goal was reached, the “Who is Fermin?” experience came out with a branded campaign with Rexona, and the Fermin spirit.

>AWARDS:
– Gunn Report – #7 most rewarded digital campaign of the world (2008)
– Cannes Lion Silver, “One million clicks” campaign (Unilever, Rexona for Men) ’08
– One Show Silver, “One million clicks” campaign (Unilever, Rexona for Men) ’08
– New York Festival’s Gold, “One million clicks” campaign (Unilever, Rexona for Men) ’08
– London International Awards Finalist, “One million clicks” campaign (Unilever, Rexona for Men) ’08
– FIAP Silver, “One million clicks” campaign (Unilever, Rexona for Men) ’08
– WAVE Gold, “One million clicks” campaign (Unilever, Rexona for Men) ’08
– EFFIE Silver, “One million clicks” campaign (Unilever, Rexona for Men) ’08
– Webby Awards Gold, “One million clicks” campaign (Unilever, Rexona for Men) ’08
– FWA Who Is Fermin / One million clicks (Unilever, Rexona for Men) ’07
– Ojo de Iberoamérica Gold, “Who Is Fermin / Rexona Power (Unilever, Rexona for Men) ’07
– World Summit Awards e-Entertainment & Games Winner “Who Is Fermin” campaign (Unilever, Rexona for Men) ’08
– Círculo Creativo de México Grand Prix, “One million clicks” campaign (Unilever, Rexona for Men) ’07
– Círculo Creativo de México Gold, “One million clicks” campaign (Unilever, Rexona for Men) ’07
– Círculo Creativo de México Bronze, “Who’s Fermin” banner (Unilever, Rexona for Men) ’07
– World Summit Awards (Austria) – e-Entertainment & Games Winner “Who Is Fermin” campaign (Unilever, Rexona for Men) 2008-2009

 

Role: Strategy & Creative

Client: Unilever