ONE SHOW – SHOWDOWN INTERACTIVE

PROJECT: SHOWDOWN INTERACTIVE
CLIENT: ONE SHOW
AGENCY: GRUPO W

The Showdown a fun, online wrestling challenge that besides having a completely Mexican atmosphere, it will face CEOs, creatives, developers, artists and all members of the interactive industry, against others in a ring, no matter where they are or what infrastructure they may have, keep in mind they participate in the One Show Interactive 2008.

In this competition, fighters will not just be defending their work or their agencies, they will be competing for the honor of being recognized as the best “Advertising Wrestlers” of the One Show Interactive awards ceremony.

Although the main objective is to organize a fun confrontation between advertising and interactive colleagues, the site has a public access area where non-registered users can live the ShowDown Interactive experience and challenge other online users.

We created a multiplayer game with some Mexican flavor, Showdown Interactive: “Kill your colleagues”.

“This year the advertising competition One Show Interactive is going to wear mexican wrestler masks to show who is better in “lucha libre”. As part of the One Show 2008 my very talented friends of Grupo W had developed this online tournament where all the ad agencies in the competition will fight between them, no matter the size of the agency they represent. I was invited to collaborate in this project with character development, I provided a couple of ideas for Art Direction but them built the rest, including all the great shots you’ll find in the special movements during the fight. Check out the ShowDown!”
-Alberto Cerriteño

> AWARDS:
-Cannes Lions 2008 – Shortlist
-London International Awards 2008 – Gold
-Círculo Creativo 2008 – Gold
-El Ojo de Iberoamérica 2008 – Gold
-Wave Festival 2008 – Gold
-FIAP 2008 – Gold
-FIAP 2008 – 2 Silvers
-Flash Forward 2008 – Finalist
-Webby Awards 2008 – Finalist

> MORE:
Showdown Interactive Case Study by Grupo W

 

Role: Creative / Strategy / Production

Client: One Show