PROJECT: NIKE CAMBIA UNO, CAMBIA TODO (CHICHARITO)
The most renowned sports and Nike ad in México, with more than 2.8M organic views for the release of the global campaign “My Time Is Now”.
Soccer culture and the game itself are energetic, vibrant, and exciting for young athletes. At the heart of this we all are not just fans. Today’s fans have the opportunity to define the culture and identify of the future of the football and sport, with this campaign we made a call of the new sports generation to make their own path through, with the mirror and lead steps of Chicharito, to empower all the fans of this amazing game.
This is our game. Now is our time.
During 2011 our work helped Nike to rank as the 5th coolest brand among young people in México just after Facebook, Youtube, Google and Yahoo (Millward Brown).