NIKE BID YOUR SWEAT

PROJECT: NIKE BID YOUR SWEAT
CLIENT: NIKE
AGENCY: JWT

The integrated experience promotes #makeitcount campaign by rewarding runners who log the most kilometers with the most buying power in an online auction, using the same tech of the Nike+ platform with a twist.

An innovative Titanium & Integrated 2012 Cannes Lion awarded campaign (the first one for Mexico) and WPP’s WPPED Cream award.

> AWARDS:
-Cannes Lion 2012 – Titanium & Integrated (Bronze)
-Cannes Lion 2012 – Promo & Activation (Silver)
-Cannes Lion 2012 – Direct Marketing (Silver)
-Círculo Creativo de México 2012 – Media Innovation (Grand Prix)
-Círculo Creativo de México 2012 – Promo & Activation (Grand Prix)
-Círculo Creativo de México 2012 – Design / Social Media (Gold)
-Círculo Creativo de México 2012 – Digital / Innovation (Gold)
-WPPED Cream Award 2012

> PUBLICATIONS:
-PSFK – Nike Online Auction
-CONTAGIOUS – Bitcoin. Sweat. Tide. Meet the Future of Branded Currency

 

Role: Strategy / Creative / Production

Client: Nike