PROJECT: MIRROR’S EDGE
CLIENT: EA / WIEDEN & KENNEDY
AGENCY: WIEDEN & KENNEDY
PRODUCTION: GRUPO W
In a city where information is heavily monitored, agile couriers called Runners transport sensitive data away from prying eyes. In this seemingly utopian paradise, a crime has been committed and now you are being hunted.
Mirror’s Edge marks the return of the critically acclaimed first-person action adventure game from DICE. Powered by the Frostbite engine, Mirror’s Edge allows gamers to immerse themselves in a magnificent dystopian world and discover its darkest secrets. Experience the origin story of Faith and delve deeper into the inner workings of the city and the world around it.
This integrated campaign was created by W+K around the story of the video game’s protagonist Faith, a beautiful yet jaded free runner that exists on the rooftops of skyscrapers’ high above a future dystopia. The TV, print, OOH, and online components plays with the elements of perspective as we take Faith and gamers past a point of no return.