PROJECT: MAX STEEL ULTRALINK INVASION
CLIENT: MATTEL
AGENCY: AYZENBERG
PRODUCTION: WE ARE LICIOUS

A global digital strategy to showcase the threat of the Ultralinks with Max Steel.
Integrated geo-location based campaign for Android & IOS mobile platform as well ass a web based game to help launch the new season of Max Steel on Disney.

Superman. Optimus Prime. E.T. Aliens have already invaded, and they’ve taken over screens and abducted the attention of people all over the world. Max Steel is part of that tradition, and with season 2 of the show, there are even more extraterrestrials descending into Copper Canyon. Using crop circles to get the message out is old school, so we went totally techno for this one. We warped in a thumping trailer, giving a sneak peek of alien antics, then showed off the Ultralink Invasion App and all kinds of website goodies. Steel: he comes in peace, he comes with comedy.

 

Role: Production

Client: Mattel & Ayzenberg