MATERIA NEGRA CAFÉ

PROJECT: MATERIA NEGRA CAFÉ
CLIENT: MATERIA NEGRA CAFÉ
AGENCY: HELLO BLACK

The mysterious stuff that makes up most of the matter in the universe, dark matter (materia negra) and dark energy are elusive, invisible phenomena scientists have long been hunting. Understanding the nature of dark matter is one of the major challenges to solve for Physical and Science.

Materia Negra Café is a Coffee connected with the Universe, as the energy that is present in our life at all times; It’s properties of dark color as a mirror of the same universe.

We created an infusion of cold coffee, a selection of the best Mexican and LATAM coffee beans, made by craftsmen Mexico in limited editions. We actively promote the fair trade, we believe even more exciting opportunities lie in the improvement of the quality of life of coffee-growing farmers and their families. From the naming/branding/packaging concept to the final product and communications.

MATERIA NEGRA (DARK MATTER).
Not everything in the universe is visible.

 

Role: Strategy & Creative

Client: Materia Negra Café