KNORR – YOUR PERFECT RECIPE

PROJECT: YOUR PERFECT RECIPE
CLIENT: UNILEVER / KNORR
AGENCY: GRUPO W

Knorr is one of the biggest in the food business in México and it was searching a way to get to the young contemporary female audience. Noticing the rising number of users on social networks and mobile apps.

We developed a digital platform tool “Tu receta Perfecta / Your Perfect Recipe” from social with a Facebook app, website, smartphone app and special banners to help users with no time to find the perfect recipe for the daily live, solving the the same dilemma, not knowing what to cook without repeating the recipe.

More than a simple cookbook, “Your Perfect Recipe” is the platform that offers to the modern house cooking new recipes every they with their own kitchen food stock. Following simple steps, the user could search a recipe through the ingredients she had at hand and also the user had the option to follow the chef’s suggestions. 2500 recipes were posted and more than 500 photographed and photoshoped ingredients were used in the application.

The user choose the principal ingredient from food groups or direct search, to find their new recipe with the next ingredients, the time of cooking and calories, all of them set by Culinary Nutrition Experts that reveal their best hearty and healthy recipes. Also you can always customize the search according to the mood, the season, the weather and special holidays. This was the early beginnings of Unilever’s Recipedia.com world wide platform.

Your perfect recipe triggers the discovery of your own new creations.

AWARDS:
-FWA Mobile of the day 2010
-IAB Conecta 2011
-Ojo de Iberoamérica 2010
-Círculo Creativo 2011
-A! Diseño 2010

 

Role: Creative / Strategy / Production

Client: Unilever / Knorr