KIT KAT – HAVE A BREAK

PROJECT: HAVE A BREAK CAMPAIGN
CLIENT: NESTLÉ / KIT KAT
AGENCY: JWT

Nestle’s Kit Kat a leading global confectionery brand. Nowadays, Kit Kat is produced within 21 countries by Nestle, including Germany, UAE, Egypt, Indonesia, Venezuela, and Japan.

Well known tagline: ‘Have a Break, Have a Kit Kat’, today, the tagline is one of the most important communication tools for the brand. Its incorporated inside its product packaging and is featured in the media advertisements and marketing campaigns.

So we started our communication stategy asking What do you need a break from? How about your smartphone and a boardroom table? or a airport x-ray machine? the three were snapped in two in this simple amusing campaign, which was awarded in Cannes Lions with two golds—in posters and in billboards.

AWARDS
-LÜRZER’S ARCHIVE 2013/2014 – 200 Best Illustrators Worldwide
-Cannes Lions 2012 – Gold Outdoor – “Smartphone” campaign (Nestlé, KitKat) 2012
-Cannes Lions 2012 – Gold Outdoor – “Meeting” campaign (Nestlé, KitKat) 2012
-Círculo Creativo de México 2012 – Grand Prix, “Smartphone / X-Ray / Meeting” Have a Break Campaign (Neste, Kitkat)
-Círculo Creativo de México 2012 – Gold Outdoor (Meeting)
-Círculo Creativo de México 2012 – Gold Outdoor (Smartphone)
-Círculo Creativo de México 2012 – Gold Outdoor (X-Ray)
-Círculo Creativo de México 2012 – Silver Campaign (Smartphone / X-Ray / Meeting)
-Círculo Creativo de México 2012 – Silver (Meeting)
-Círculo Creativo de México 2012 – Silver (Smartphone)
-Círculo Creativo de México 2012 – Silver (X-Ray)

Role: Creative / Strategy

Client: Nestlé / Kit Kat