EA BATTLEFIELD BAD COMPANY

PROJECT: BATTLEFIELD BAD COMPANY
CLIENT: EA & W+K AMSTERDAM
AGENCY: W+K AMSTERDAM
PRODUCTION: GRUPO W

Set in the near future, the Battlefield: Bad Company single-player campaign drops gamers behind enemy lines as part of a squad of four soldiers – risking it all to go AWOL on a personal quest. Featuring a dramatic storyline flavoured with attitude, Battlefield: Bad Company leads gamers far from the traditional frontlines on a wild ride with a group of renegade soldiers who decide that sometimes the gratitude of a nation just isn’t enough.

Bad Company series bolstered the massive multiplayer offering with a strong single player campaign. It is here that players made their first acquaintance with the charismatic and motley crew from B Company.

In order for viewers to catch a glimpse of the sophisticated humor within the game, we created a parody of war action. The global campaign as a whole sets up the storyline of the game with richmedia banners and print reflecting the unique tone and the satirical side of war portrayed by Battlefield Bad Company.

Battlefield: Bad Company is the first game built from the ground up for next-generation consoles using DICE’s bleeding-edge Frostbite game engine, delivering unrivalled graphics, effects and gameplay in a universe where almost everything was destructible. The ever-changing battlefield forced players, teammates, and enemies to react accordingly and use destruction in a tactical manner.

Ready and eager to deliver Battlefield to an ever-growing audience, this would be the last game in the series that was not developed as a true multi-platform release.

Join Bad Company now…

“Create your own rules. Blow up almost anything using tactical destruction. And take whatever you want with three of your closest, morally challenged friends.

You’re in Bad Company Now.”

Role: Production

Client: EA & W+K