PROJECT: CLIP BRAND INNOVATION
AGENCY: E-DE, BUSINESS BY DESIGN
Clip is a mobile payments platform for emerging markets, with simple and secure payment solutions and technology to facilitate payments and credit and debit card adoption.
The estimation of the market is around 11 million businesses that could potentially use Clip’s payment services, and unlike the U.S. where penetration rates for card payment systems is at roughly 50 percent, in Mexico that number looks more like 9 percent.
FinTech gained great momentum globally with investments into the industry. Clip’s first partner American Express is responsible for 30% of the total payment volume in Mexico, but only has 3 million of the roughly 30 million credit and debit cards in the country, Clip later added Banorte, Citibanamex and Bancomer and the full list of partners.
We provided an integrated solution, finding the purpose and core strategy “Customer Happiness” and the main brand positioning “Tu negocio vende más”, developing the visual brand design, to the business strategy, service design, and all the touch points from a UX and visual perspective (mobile & web) to the core of the communication & content strategy.
Clip Total Equity Funding is $16.21M in 7 Rounds from 8 Investors, the Most Recent Funding is $8M Series by Alta Ventures and American Express Ventures (December 7, 2015), one of the largest in the country’s largest early-stage investments in LATAM).
Clip growth strategy to 800%, now as the biggest player in LATAM in mobile payments with more than 35,000 devices / POS in use with a 99% of Customer Happiness.