BALLANTINES – STAY TRUE / LOUD BLUE

PROJECT: BALLANTINE’S – STAY TRUE / LOUD BLUE
CLIENT: PERNOD RICARD / BALLANTINE’S
AGENCY: RESIDENCIA

A Global case study for Pernod Ricard as the best performance marketing and best practice in 2013. The following Integrated brand repositioning strategy for Ballantine’s relaunch as leading market from Pernod Ricard that achieved metrics of +49% sales growth (2012 vs 2013) also receiving unpaid media of USD +9M


 
BALLANTINE’S PRESENTS LOUD BLUE MUSIC FESTIVAL (AFTER MOVIE)

 
 


 
NORTEC PRESENTA: BOSTICH & FUSSIBLE FEAT. MARCELA VIEJO – LOUD (MUSIC VIDEO)
PRODUCED BY BALLANTINE’S STAY TRUE

 
 


 
NORTEC PRESENTA: BOSTICH & FUSSIBLE FEAT. MARCELA VIEJO – LOUD (MAKING OF THE SONG)
PRODUCED BY BALLANTINE’S STAY TRUE

 
 


 
THE WOOKIES – NOCTURNAL (MUSIC VIDEO)
PRODUCED BY BALLANTINE’S STAY TRUE

 
 


 
BALLANTINE’S STAY TRUE – CASE STUDY (INTEGRATED CAMPAIGN)

 

Role: Strategy & Creative

Client: Pernod Ricard / Ballantine's