APPLE – SWITCH UP

PROJECT: SWITCH UP
CLIENT: APPLE
AGENCY: PUBLICIS

Apple’s newly announced iPhone Upgrade Program offers customers the opportunity to upgrade their smartphone each year by paying a monthly installment.

We worked an integrated concept, starting from naming / branding to the communication strategy for the new iPhone Upgrade Program, launched in Mexico as “Apple Switch Up” through Apple Premium Resellers (iShop Mixup & MacStore).

 

Role: Strategy & Creative

Client: Apple

SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)